An Analysis of the Techniques and Tactics Marriott International Has Taken care of Its Manufacturer Loyalty Among Old Customers

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1. Executive Summary

The research has recognized the main element areas of the study to understand the correct actions and strategies which may have been applied by Marriott International. These tactics are because of its sustainable development in market environment that's fiercely competitive. The researcher wants to examine how Marriot International features maintained its level of manufacturer loyalty among the previous customers and what exactly are the actions and strategies they use so as to engage both good old and new customers. The researcher in addition has viewed various policies and programs that are implemented by the resort to be able to determine the prices of the services and products offered and the way the hotel is likely to provide top notch service to its buyers. After this the researcher